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Bloom Kenya Ltd., a leading floriculture company, faced increasing pressure from international buyers to adopt sustainable packaging. The company struggled with identifying cost-effective, eco-friendly alternatives that would comply with export regulations while maintaining product quality. Additionally, they lacked insights into customer preferences for green packaging.
We conducted an in-depth market analysis on sustainable packaging trends, assessing the cost and environmental impact of different materials. We also engaged key stakeholders, including suppliers and regulatory bodies, to identify viable solutions. A pilot project was launched to test different packaging materials while gathering customer feedback.
The company successfully transitioned to an eco-friendly packaging solution that met global export standards. This shift improved brand reputation among environmentally conscious consumers, led to a 20% cost savings in packaging materials, and positioned the company for long-term sustainability in the global market.